Event videos can be used to show your audience your business, sporting, stage, wedding, and similar events – and this content can then be pushed out on your social medias feeds and website. We’ve compiled a list of the 3 keys things to consider.
EVENTS VIDEOS WITH KUBE PRODUCTIONS
3 KEY THINGS TO CONSIDER - EVENT VIDEOS WITH KUBE
Always determine your direction of your event video. Is is promotional piece? Is it advice based? Or something more quirky and thought provoking like “what would you say to your 20 year old self?”. Usually the aim isn’t a strong sales force approach, but more something to get your audience engaged and interested.
Look at what your competitors are doing, it will help you find a starting point for your event video. Ask yourself questions like “How does watching this video make me feel?” and “What would I do differently?”. It’s from this, we can get inspired from a number of videos, and use elements from each to form your event video (with your own creative spin).
In the age of people wanting constant content, you should consider how we can produce a larger number of shorter videos, as opposed to just 1 x 2 minute video. A number of shorter videos will travel a long way on social medias, and could last you months, instead of weeks. This allows for a mix of “wow, fun, hooray” content, and more knowledgeable/informative content, which you can also target differently on your website.
OUR EVENT VIDEOS
Mark and Lara's Wedding
This was a wedding video we produced for Mark and Lara. Mark is a good friend of ours, and works at Double Exposure. We don’t do wedding films often, but we thought we’d quite like to give it a go, and despite the challenges of using a fairly large production camera, we managed to produce a polished final piece.