Launch
My PT Hub App
We’ve been working with My PT Hub for years. We started with an animation for the first version of their app, and now they’re launching their product on Apple Watch. My PT Hub is a product designed for fitness trainers, and their clients - so by producing a version of their app on Apple Watch, they are making it even easier for people to log their workout in the gym.
The purpose of this video is to promote the app to PTs, and launch the product within the fitness market. It was important for the video to show how a PT and their client can use the watch to log their workout without the use of their phone.
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Phil Carr, the CEO of the company, referenced the early Apple Watch commercial videos, and the colour they used. We wanted to continue this theme into this video, using the My PT Hub brand colours as the bold background colours.
We shot the film at The Picture House in Bournemouth - the studio has a large white cove, and also top of the range lighting.
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