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AIM Altitude

 Hamburg Airshow Corporate Film

AIM Altitude

 Hamburg Airshow Corporate Film

AIM Altitude, a worldwide cabin interiors company, needed a way to tell the story of their full production, from concept to completion. They wanted to use more visual content for their stand at Hamburg Airshow, and thought a creative film would be ideal to display on the event stand

It was important for AIM that the corporate film worked well in an environment where the viewer is unlikely to view the entire film, such as a trade show, or during a presentation.  It was therefore important the film didn’t heavily rely on the audio, and also that each and every part of the film looked visually impressive. We storyboarded and creatively found a way to tell the story of AIM’s Cabin production. Aim didn’t want us to create a corporate film; this was about creating a cinematic piece that can sit beside their brand.

The project included 12 days of filming, and 14 days of post-production. The shoot days were full, and required a lot of planning.

This meant we were forced to run the production over several months. Have a look at our blog post on our custom made overhead slider rig to get an idea of the amount of attention we paid to every shot in this film.

We used our Canon C100 mII as our main camera, it made sense to keep the look as consistent as possible. We considered a number of cameras, but within the entry level cinema range, the 60fps recording really gave it the edge for us. Particularly because we knew this film would lend itself nicely to slow motion.

It was important for AIM that the corporate film worked well in an environment where the viewer is unlikely to view the entire film, such as a trade show, or during a presentation.  It was therefore important the film didn’t heavily rely on the audio, and also that each and every part of the film looked visually impressive. We storyboarded and creatively found a way to tell the story of AIM’s Cabin production. Aim didn’t want us to create a corporate film; this was about creating a cinematic piece that can sit beside their brand.

The project included 12 days of filming, and 14 days of post-production. The shoot days were full, and required a lot of planning.

This meant we were forced to run the production over several months. Have a look at our blog post on our custom made overhead slider rig to get an idea of the amount of attention we paid to every shot in this film.

We used our Canon C100 mII as our main camera, it made sense to keep the look as consistent as possible. We considered a number of cameras, but within the entry level cinema range, the 60fps recording really gave it the edge for us. Particularly because we knew this film would lend itself nicely to slow motion.

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It was a challenge to shoot a manufacturing process in such a creative way. So we realised the importance of learning as much as possible about the process, and figuring out how best to shoot each part of the process; not only creatively, but logistically too.

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UI Integration

AIM wanted to show a forward thinking company, and by using a form of computerised graphical interfaces, we integrated the design and engineering process into the film. We liked how we chose to shoot this stage of the process in a hanger – it gave the film a relevant introduction.

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Below are an assortment of pre-production, production and post-productions images

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Client:

AIM Altitude

Studio:

Kube Productions

Producers:

Sam Dawson, David Morgan Jones

Director:

Sam Dawson

Director of Photography:

David Morgan Jones

Editor:

Sam Dawson

Storyboards:

Almu Redondo

Pitch Concept:

Sam Dawson, David Morgan Jones

Talent:

Leighton Haberfield, Iain Wallace, Ahmed Siddig, Ryan Braggins, Ross Burns

Sound Design:

Steve Rafter at BOMO Audio

Lighting:

Peter Riches

Want to find out more? lets get in contact.


0117 403 7549 Email

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