ColourMe Wellies

el RHEY wanted a promotional video to assist with the launch of their ColourMe Wellies range. They believed in the importance of encouraging creativity in children, and designed colour in wellies to do this.

The film tells the story of a family going to the park with their kids, colouring-in the wellies, and then using them on the beach. We kept the tone of the promotional film happy and colourful, using imagery like fresh fruit, football, and sandcastles to associate joy and happiness with the el Rhey brand.

We filmed over one day – filming the picnic sequence in the early afternoon, and the beach scene late afternoon. It was shot on a Sony FS700 paired with the Odyssey 7Q, which gave us 240fps at 2K raw.